Working hard or hardly working?

I’m not talking about your work ethic here. Sometimes it seems like I bust my butt on something, working away at it, believing in it with high hopes and all optimism but it just feels like I’m not getting anywhere.

My art business is a good example of this, it seemed like all summer long it was just one closed door after another. It was easy to give into self-doubt; maybe I’m really not that good.

I let it alone and didn’t pursue anything for awhile. Finally I decided I wasn’t going to give up. However long it took, I was going to keep exploring the open doors, regardless of how many closed or opened. Eventually, things changed and people even started seeking me out and making offers on it. Is it because I never gave up? Because I’d done all that ground-work? Maybe, or maybe I just needed to get out of my own way for a little while.

I’ve realized that a lot of sales people have a ‘never give up’ attitude. A “no” to them, means “not right now in this moment, but maybe the next time you ask”. Talk about optimism and determination!

How determined are you to make your dreams come true?

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Let your marketing sell for you!
A lot of hard working sales people could benefit from getting out of the way and letting their marketing do some of the selling for them. Here are three ways that marketing can sell for you:

Branding
• Helps convey an understanding of what you do
• Helps build recognition and awareness
• Helps client see you’re the one to fill their (emotional) needs
• Positions you with your target market (income level, etc)

Social Media
• Keeps you in front of your clients
• Helps build a relationship with your clients
• Lets existing clients easily refer you to their friends
• Blog helps SEO on your website
• Can position you with your target market

Target Marketing
• Gets you working with your A-List clients
• Can get immediate positive attention from them
• Can give them a sense of gratitude if done with an impact mailer
• Can make your clients feel special
• Quickly develops recognition of your business

Is your marketing working hard or hardly working?

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